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Wednesday, December 2 • 15:30 - 17:00
Entrepreneurship in sustainable development and future generations

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The importance of responsible business practices has been heightened by the devastating consequences of the COVID-19 pandemic. While some businesses have acted responsibly, ensuring that their workers’ salaries are paid and labour rights respected, others have resorted to cost-cutting, de-prioritizing respect for human rights standards in trying to protect their bottom line. Even more disconcertingly, the COVID-19 crisis may yet prove to be a dress rehearsal for the risks and negative impacts that may be wrought by climate-induced disasters that are on the horizon.

The growing reach and impact of business enterprises have given rise to a debate about the roles and responsibilities of such actors with regard to human rights and have led to the placement of business and human rights on the UN agenda. This session will focus on entrepreneurship for sustainable development, which is a multilevel phenomenon connecting social, environmental, and economic dimensions between entrepreneurial processes, market transformations, as well as large-scale societal developments. Modern concept of entrepreneurship is all about exercising creativity in business activities, product development, process development, problem solutions, and change management at large (Robinson, 2004). The concept of social entrepreneurship is where an entrepreneur will exercise innovation for a noble cause mostly for socio-economic development and environmental protection. The most simplified form of the concept is “entrepreneurship and innovation for sustainability - business with a cause” (Abrahamsson, 2006). This warrants voluntary actions for pro-active change in business practices through innovative solutions of problem or exploring opportunities on poverty, health and sanitation, recycling, world peace and justice, human security issues etc. The concept merges entrepreneurship with social and ecological development. Sustainability concept refers to entrepreneurial or intrepreneurial approaches that aids an integrated development of social, environmental, and economic issues that help an organisation to continue its business for the long run (Schaltegger & Burritt, 2005; Whiteman, Walker, & Perego, 2013).

This session aims to:
  • Discuss the potential of social entrepreneurship as a possible solution to sustainable development challenges.
  • Encapsulate how policymakers can directly support entrepreneurship for sustainable development and future generations.
  • Show how entrepreneurs may pursue economic viability and at the same time contribute to the United Nations Sustainable Development Goals by reducing inequality, enhancing social cohesion and tackling environmental challenges.
  • Strengthen access to justice and access to adequate remedies for victims of business-related human rights abuses.
  • Provide advice to entrepreneurs on how to assess and address human rights risks in their supply chains.

Additional Background document link: The Rights of Future Generations, A New Legal Humanism

Session organized by Raeed Roshan Ali, Precious Plastic Fiji.

avatar for Miki Wali

Miki Wali

Co-Founder, Haus of Khameleon

avatar for Sagufta Salma Janif

Sagufta Salma Janif

Coordinator for Fusion Hub Social Enterprise Fiji, Fiji Youth Entrepreneurship Council
Founder/Director at The Fusion Hub (Social Enterprise) & BulaLance. Won the 2020 regional commonwealth youth award and is one of the recipients of the MaiLife 30 Under 30 award. Is also a member of the Alliance for Future Generations Fiji. She is an experienced marketing professional... Read More →
avatar for Matin Karimli

Matin Karimli

Director, ILO Office for the Pacific Island Countries
Mr Karimli debuted his career with the ILO in February 2020 with the posting in the ILO Office for PICs.He is responsible for supporting eleven ILO member States (Fiji, Kiribati, Republic of Marshall Islands, Palau, Papua New Guinea, Samoa, Solomon Islands, Tuvalu and Vanuatu, Tonga... Read More →
avatar for Brian Kironde

Brian Kironde

Technical Specialist, adolescents and youth, UNFPA – Pacific Sub Region Office - Fiji
Brian has previously served with UNFPA as the International Program Coordinator for RMNCAH in Kiribati, Int’l Programme Specialist for ASRH and team leader for Youth & Gender in Liberia and prior to that, served with UNFPA Uganda and New York headquarters supporting policy & programming... Read More →

Mue Bentley Fisher

Co-founder and Director, Weta Coffee
Mother, entrepreneur, coffee lover, optimist, Owner of WetaFiji. Mue Bentley Fisher is the co-founder and director of Weta Coffee, which is raising money for Australia's firefighting efforts. On her TEDx talk, she shared her tips on starting a business from scratch, brand positioning... Read More →
avatar for Mererai Vatege

Mererai Vatege

Chairperson-FTUC Youth Committee, Fiji Trades Union Congress (FTUC)
Mere is currently the Senior Industrial Relations Officer for the National Union of Workers (NUW), a Trade Union based in Lautoka. NUW is an affiliate of the Fiji Trades Union Congress the umbrella body for all unions in Fiji which is affiliated to the ITUC and the ITUC-AP. Mere is... Read More →

Wednesday December 2, 2020 15:30 - 17:00 +12
Britannia room 3 Victoria Parade, Suva, Fiji